Why Meredith Nashville?

Steve Watt

Steve Watt About The Author

Aug 31, 2020 11:00:00 AM

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At Meredith Nashville, we are dedicated to providing top-of-the-line services and content to all of our customers. Our services encompass digital marketing, TV marketing, and lifestyle marketing to create a stunning combination that allows us to help expand our customers' reach, raise awareness of their brands, and connect them to more consumers who are interested in their products and services. Do you need a media partner who will help you dig in and achieve your marketing goals? Take a look at why Meredith Nashville is a great choice. 

We are consultants, not salespeople.

Many media partners are highly focused on increasing their income. Their primary goal is to increase sales, even if that means coaxing clients into marketing plans that might not offer the right pieces for their needs. At Meredith Nashville, we focus on being a partner who consults with each client to make the best decisions for their specific business. Our goal isn't just to make a sale. Instead, it's to walk with our clients throughout the entire process. We want our clients to experience a better return on their marketing investment and experience the full benefits of their advertising efforts. 

We are a legacy station.

As the second station in Tennessee, we have been around for a long time. That means substantial marketing experience and a wide reach, including local community connections and information about the latest changes in media and expectations, all of it geared toward aiding your business as it aims for its marketing goals. 

We steer you towards what's right for your business.

Meredith Nashville is committed to guiding our clients in a direction that is right for their business, not for our profit. As a business, you want a media partner that keeps your best interests at the forefront, rather than just trying to make a sale. We have conducted extensive industry research to develop a solid understanding of what methods work best, including television, digital, social media, and lifestyle ads. We also work closely with our clients to be sure that we understand their plans and can help guide them to the right advertising opportunities for their business. 

We are a one-stop-shop.

At Meredith Nashville, we handle TV, digital, and print ads: the full package. Consistency is incredibly important for your business. You want to maintain your brand voice no matter how you connect with your customers so that they will continue to recognize you and what sets you apart. Not only that, but you also want to create seamless campaigns that utilize all avenues together to help you achieve your goals. When you send your ads out to multiple different companies, you may end up with inconsistencies that make it difficult for you to achieve that consistency. With Meredith Nashville, on the other hand, you get all those services in one place. Not only is that more convenient for you, it means a better experience for your customers as they connect with your business. 

We offer more assets.

In addition to its other offerings, the Meredith corporation offers access to several magazines for print ads, making it easier for you to connect with your ideal target audience. Our brands include People, Better Homes and Gardens, Southern Living, and All Recipes. We have a total of 42 different magazines under our brand, giving you an opportunity to get in front of those readers. 

We have more marketing resources.

When it comes to marketing options, Meredith Nashville has you covered. We offer:

  • Strategic planning and research, which will help you better understand the needs of your target audience and connect with them. 
  • OTT and streaming ads so that you can connect with the increasing number of viewers who are choosing to either cut the cord or supplement their existing television viewership with streaming services.
  • Social engagement, including access to our social media platforms to help expand our clients' reach. 
  • Email marketing, including access to our extensive email lists to help our clients connect to more customers throughout the Nashville area.
  • Cause marketing options that will allow our customers to connect with the causes that are important to them and to their communities. 
  • Digital marketing, including careful placement of digital ads to help get your content in front of the right targets.
  • TV advertising across our multiple channels.
  • Lifestyle marketing options that will allow you to position your ads in the magazines your target audience reads on a regular basis. 
  • Production. Not only do we help position your ads, but we’ll also take care of creating and producing the creative content you need to help your brand stand out from the crowd. 

Meredith Nashville has a number of important values that can help make them the right media partner for your business. From our longtime place in the Nashville area to our extensive marketing resources, we have the tools your business needs to enhance its marketing success. 

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