Comparable to The Today Show, Today in Nashville brings news, entertainment, and brand sponsorships to locals who are more interested in hearing about what's happening closer to home. This means they're more interested in hearing about you!
By keeping the sponsorships close to home and relevant to viewers Today in Nashville offers prime access to your target audience. Here's everything you need to know about getting started with Tennessee's favorite lifestyle show.
What are the benefits of appearing on Today in Nashville?
Today, consumers have become more invested in brands that have the same values and opinions as them. In fact, most (77%) consumers have confirmed that they buy from brands that share the same values as them. Because of this trend, lifestyle marketing has become increasingly more important and popular for brands looking to make deeper connections with their target audience.
Here are more benefits of appearing on the lifestyle show.
Reach a new audience
Sponsoring a segment gets your brand and message in front of a new audience that is open and ready to learn more about you and your brand. This is a great opportunity to announce a new product line, show how to use your product correctly, educate about safety, provide tips and tricks, and more.
Open-minded and engaged viewers
Today in Nashville viewers tune in every weekday morning at 11 to see what Carole Sullivan has in store for them. Since the show is dedicated to bringing more awareness to local businesses — and viewers know that — they're already engaged and ready to hear what you have to say. This means less 'cutting through the noise' to get their attention.
Associated audience trust
Another incredible benefit is that the audience has trust in the hosts, and that trust extends to your business. This is significant because 80% of consumers have purchased something via an influencer recommendation and 41% of customers discover new products through influencers weekly.
More time to deliver your message
Unlike commercials and quick shout-out ads, segments on Today in Nashville allow you enough time to deliver your message in full. This means less hurrying to get to the point and more time showing viewers why your sponsored product/service deserves their attention.
How does it get your business involved with the community?
There's nothing more important than getting involved with the community, especially as a small business in Nashville. Today in Nashville will do just that for you in the following ways:
Reach Nashville residents
The Nashville Lifestyle show is made for local viewers, so it reaches and resonates best with them. Viewers know they can count on the show to cover businesses in the area that will add value to them and the community. This is an excellent opportunity because research shows that more than 82% of shoppers are willing to pay more to support local and small businesses.
Show how you have helped others in the community
Whether through tutorials, reviews, or product recommendations, a sponsored segment is a great place to include experiences from other Nashville residents who love your brand. Although you will certainly earn a lot of trust by association with the show, customer reviews can also be significant. In fact, 91% of people trust customer reviews as much as personal recommendations.
What to expect when sponsoring a segment
All businesses are suited for lifestyle marketing with the right message and guidance. Fortunately, it's easier than ever to sponsor a segment on Today in Nashville.
Two ways to present your brand and message
You have the option to choose between a virtual interview or an on-site location segment that can be LIVE or pre-produced. Either choice is a great way to get in front of Nashville viewers.
Get help from Today in Nashville producers
Today in Nashville producers are more than happy to help you craft your message and segment if you need it. Producers know first-hand what is expected from your segment and what viewers like most — use their expertise and guidance to make sure your segment fits into the show.
Sponsored segments are also posted online
Your sponsored segment doesn't just stop at its Today in Nashville premiere. It gets posted online to Today in Nashville's website and social media to maximize your reach. Take advantage and post to your own social media to ensure your existing audience sees it, too.
Sponsor a segment on Today in Nashville
Today in Nashville brings your brand closer to your audience. Sponsoring a segment on the show allows you to deliver a valuable message to viewers that generates more conversions and brand loyalty. Hosts form strong bonds with the viewers, and producers are happy to lend their expertise when creating your segment. Contact your Nashville media partner to get started with lifestyle marketing today!