Creating a TV commercial is a great way to spread the word about your brand. TV is the only advertising medium with sight, motion, and sound properties, creating a multi-sensory experience that establishes a strong emotional connection with viewers. Not to mention, commercials have a wide reach and the ability to put your brand in front of many demographics. In fact, TV reaches an unparalleled 95% of consumers. But before you start creating a television commercial, make sure you know these key facts about the process. Here are six things you need to know about creating a TV commercial.
1. It can fit within your budget.
Many advertisers worry that a TV commercial just isn't in the cards for them. You may fear that you do not have the budget available to focus on creating a TV commercial, or that TV will not offer the ROI you had hoped for, especially as a small business.
There are TV commercial options that will fit within almost any advertising budget. An average 86% of TV commercials generate a positive long-term ROI. By working with a media partner, you can create a TV commercial that fits within your budget and increase the odds that your commercial will be in the profitable majority.
2. It's important to know who you’re targeting.
You have already clearly defined your target audience for your other advertising efforts, including digital and social ads. Defining your target audience for a TV commercial is equally important. Your target audience determines when you want to air those commercials, how often you want to air them, and what programs you want them to air alongside. Defining your target audience can also help you create commercials that are more likely to reach your target audience. You may, for example, want to use people who represent Nashville demographics in your ads.
3. You can produce a TV commercial while socially distancing.
At Meredith Nashville, for example, we take care to keep our team distanced from yours while shooting. Our team chooses to wear masks to help keep everyone safer. When you take yours off to shoot the commercial, we will be six feet or more away. We also sanitize our equipment between uses. You can shoot a commercial while maintaining appropriate social distance, which means you do not have to wait until the pandemic comes to an end to take care of your marketing needs.
4. You can repurpose past creative.
One highly effective way to make the most of your current advertising efforts is through repurposing past creative. Not only does this help you produce a commercial without having to come into contact with anyone, which can help reduce the spread of COVID-19, it can help reduce your overall advertising costs and make current commercials more affordable. Your past creative also helps retain the tone of your business and provide a familiar reference that will help continue the sense of connection you have already created with your customers.
5. Always have a CTA.
Your ads aren't just designed to spread awareness of your product, though they certainly offer that advantage. You also want your ads to direct customers to take the next step. How should they connect with your business? What is the next step? You may want consumers to visit your website, make a phone call, or get out of the house and come visit your physical location.
A strong CTA can help drive that next step and encourage consumers to make the moves you want them to make. Keep in mind that 88% of American adults report using another device at least part of the time when watching TV. That means consumers can take immediate action to respond to your ad when it catches their attention.
6. Working with a media partner can provide valuable guidance.
Producing a TV commercial requires a number of steps and plenty of elements that must come together in order to create an effective commercial. Working closely with a media partner can provide much-needed guidance as you move through that process, raising your odds of success.
A media partner already knows what programs your target demographic watches and when they spend the most time watching TV. They also have a solid idea of the type of content that is most likely to generate a response from your target audience. Not only that, they can help you track and evaluate the success of your campaign so that your future advertising efforts will see an even higher ROI. Many media partners can also take care of production in-house, which means you can handle your TV advertising needs in one easy place.
Creating a TV commercial is an excellent way for businesses of all sizes to spread the word about their brands. Many business owners find that creating a commercial is more affordable and more effective when they work with a media partner. If you want to spread the word about your business, now is the ideal time to start working on your TV ad.