Taking Your Business to the Next Level: How Meredith Nashville can Help

Savannah Babcock

Savannah Babcock About The Author

Sep 30, 2020 11:46:53 AM

Taking Your Business to the Next Level

At Meredith Nashville, we don't just want to fit you into a package or give you more information about plans that don't fit your needs. Instead, we want to design a custom advertising solution that meets your goals, reaches more consumers, and grows your business. We offer several services that make the most of your advertising budget--all from one location. Our one-stop advertising services make it easier to create streamlined, integrated campaigns that reach your target audience. 

TV Advertising

The average American watches an average 5 hours of television per day, either through streaming or through live television. With each hour of television, you have an opportunity to reach consumers through your TV ads. Television ads can help put a face on your business.  Consumers trust TV ads 17% more than those they see on social media. At Meredith Nashville, we help produce and deploy TV ad campaigns that will help you reach your target audience. 

Learn More About Developing TV Ads That Get Results

Digital Marketing

Today's consumers spend more time online than ever. Digital marketing strategies can help you reach a wide range of consumers exactly where they are. It utilizes the websites, key search terms, and social media platforms your consumers are already using to help expand the reach of your business and provide consumers with a better look at exactly what your business has to offer. At Meredith Nashville, we'll help you assess your target audience, find the platforms they use most often, and design and deploy a digital marketing campaign to reach them. 

Ready to Integrate Your TV and Digital Advertising Effectively?

Lifestyle Marketing

Lifestyle marketing includes placing your business in magazines and on television segments like the Today in Nashville show, a magazine-like segment that airs to the Nashville audience each day. Through lifestyle marketing, you can meet consumers where they are and provide them with valuable information that can help increase their trust in your business. Your lifestyle marketing efforts can also help establish your business's expertise as you provide valuable advice and support to consumers who are interested in your brand and materials. 

Social Engagement

Your social media platforms offer an incredibly valuable away to develop relationships with your target audience. An average of 90.4% of millennials use social media, with Facebook remaining the most popular platform. At Meredith Nashville, we go beyond just helping you make the most of your social media platforms and your existing audience. We also post content about our clients on our social platforms, including ads and information that can help expand your reach. Through social media engagement, you can increase traffic to your website and improve conversions. 

Email Marketing

With an average $44 ROI for every $1 spent on an email marketing campaign, email marketing remains one of the most effective strategies for increasing reach and improving conversions. At Meredith Nashville, we help our customer design campaigns, create automated emails in response to consumer actions, and even provide our clients with access to our mailing list to help increase email marketing success. 

Streaming and OTT

The average American streams approximately 8 hours of content each day. Not only that, American households with broadband service subscribe to an average of three OTT services. Your streaming and OTT ads can help put your brand in front of those consumers, increasing brand recognition.  Streaming and OTT ads are a great way to connect with consumers who may have "cut the cord" to traditional cable services. 

Watch Our OTT Webinar

Strategic Planning and Research

In order to create highly effective ads, you need to understand your audience. At Meredith Nashville, we help take care of the planning and research that go into learning about your audience, your competitors, and your ads. As a result, you will create a customized ad that specifically meets the needs of your consumers. 

Production

At Meredith Nashville, we don't just make recommendations about your advertising efforts. We also take care of production in-house, which means that you can move your campaign seamlessly from inception to production. 

Cause Marketing

Consumers want to support the businesses that give back and support the local community. At Meredith Nashville, we want to aid our clients in giving back and provide a positive impact on the local community. We offer multiple cause marketing opportunities that support the local community, and we can help you design an option that works for you.  

Are you ready to take your business to the next level? You need a media partner who will guide you through the process and provide you with the tools you need. Meredith Nashville is a dedicated media partner committed to finding the advertising solutions your business needs.

Checklist for Effective Advertising Creative No Matter the Medium