Despite what many marketers have said and may think, broadcast TV is far from dead. In fact, it's still an essential component of advertising today, especially when integrated into your marketing mix with other successful strategies. The benefits of...
One of the most important components of advertising is tracking and measuring your results to inform future decisions. After all, if you're not familiar with the success and failures of current and past campaigns, how can you know where to improve...
Television commercials continue to be one of the most popular forms of advertising. They have a broad reach and provide a multi-sensory experience for viewers. They can also make a bigger impact than other types of communication. A well-run,...
When considering the right marketing mix for your campaign, keep in mind that TV is still a powerful component of any successful business's strategy. TV programming is not only relevant but in high demand. Let's look at ten TV advertising facts you...
TV advertising is a powerful way to reach an audience and build brand recognition, but it can be confusing if you are new to the industry. As you begin, it is critical to understand the familiar advertising terms, what they mean, and how they impact...
For maximum impact, it's best to integrate your TV and digital marketing campaigns. TV advertising continues to be a powerful marketing medium, and when combined with digital capabilities, the results can lead to high ROI. In a marketing campaign...
Regardless of your industry, it can be challenging to stand out from the competition with a TV ad. With so many companies out there saturating traditional TV channels and other platforms, you need to do what you can to differentiate your brand. The...
On July 1, 1941, the Brooklyn Dodgers (now the Los Angeles Dodgers) squared off in a televised game against the Philadelphia Phillies. And, as thousands gathered to watch Hal Marnie, Stan Benjamin, and Johnny Rizzo lead the Phillies to a...
Television is one of the most profoundly influential sources of entertainment on the planet. From eye-watering TV show budgets to intense, world-gathering events like the World Cup and the Olympics, television shapes our culture and plays a critical...
Creating a TV commercial is a great way to spread the word about your brand. TV is the only advertising medium with sight, motion, and sound properties, creating a multi-sensory experience that establishes a strong emotional connection with...
