31 TV Advertising Terms You Need to Know

TV advertising is a powerful way to reach an audience and build brand recognition, but it can be confusing if you are new to the industry. As you begin, it is critical to understand the familiar advertising terms, what they mean, and how they...

How to Integrate TV and Digital Marketing for Maximum Results

For maximum impact, it's best to integrate your TV and digital marketing campaigns. TV advertising continues to be a powerful marketing medium, and when combined with digital capabilities, the results can lead to high ROI. In a marketing campaign...

Break Through the Noise: How to Choose Which Station to Advertise On

Regardless of your industry, it can be challenging to stand out from the competition with a TV ad. With so many companies out there saturating traditional TV channels and other platforms, you need to do what you can to differentiate your brand....

TV Advertising: The Power of Television Today

On July 1, 1941, the Brooklyn Dodgers (now the Los Angeles Dodgers) squared off in a televised game against the Philadelphia Phillies. And, as thousands gathered to watch Hal Marnie, Stan Benjamin, and Johnny Rizzo lead the Phillies to a...

4 Facts About TV Advertising That Prove it Works

Television is one of the most profoundly influential sources of entertainment on the planet. From eye-watering TV show budgets to intense, world-gathering events like the World Cup and the Olympics, television shapes our culture and plays a...

The Top 6 Things You Need to Know About Creating a TV Commercial

Creating a TV commercial is a great way to spread the word about your brand. TV is the only advertising medium with sight, motion, and sound properties, creating a multi-sensory experience that establishes a strong emotional connection with...

TV Advertising ROI: What to Expect

Advertising with a TV station is just as important as ever. Ninety-nine percent of homes have access to broadcast channels, and people still watch TV on a regular basis. They turn to broadcast television for news, entertainment, and more--and...

The Benefits of an Integrated Marketing Campaign

Imagine this scenario: A prospect sees an online ad that piques his interest. The ad promotes a product with the tagline: "Exceptional quality. Reasonable price." The ad makes an impression on the prospect, but he doesn't take any immediate...

Does Anyone Still Watch TV?

Mass-produced television was first introduced to the United States in the late 1940s. Since then, Americans (and millions of other people around the world) have had a strong fascination with this medium for news and entertainment. From the World...