OTT Tips and Tricks for Success

The rise in people turning to over-the-top (OTT) platforms has been substantial in the last decade, particularly in the last two years. After what eMarketer calls a "pandemic-driven viewing bump," their research shows that watching linear TV will...

10 Mind-Blowing OTT Stats

Although traditional TV advertising still has a wide reach, the growing popularity of OTT can't be ignored.  Connected TV ad spend will likely reach $16 billion this year, a 25% increase. If you're still on the fence about this platform,...

Top Tips for Implementing Streaming and OTT into Your Marketing Mix

Streaming and OTT platforms have boomed in popularity in just a few years. More than half of all households in the United States subscribe to several OTT channels. To keep up with their customers, many companies are now placing their ads on these...

OTT for Small Business

The viewership of OTT media platforms continues to grow each year. OTT viewership data shows that Netflix and YouTube garner more than 3.5 million hours of viewing each month. However, you don't have to be a big corporation to take advantage of...

OTT Basics and Why You Need to Be Watching the Trend

OTT is a great medium that continues to expand its reach every year. In 2019, there were 235 million digital video viewers in the U.S., more than 70% of the population. Many of these users viewed content on OTT platforms. What are the OTT basics,...

The Difference Between OTT & CTV [INFOGRAPHIC]

To reach your target audience, it's essential to use multiple platforms to improve your ability to influence and connect with them. On average, omnichannel marketing shows 91% greater customer retention. Marketers advertising across multiple...

What is OTT?

OTT is becoming an increasingly popular entertainment medium. Research conducted at the start of 2020 found that there were 164 OTT subscriptions per 100 households in the United States, and 132 subscriptions per 100 households in Canada—a ratio...