Small Business Advertising: What You Need to Know

When small businesses are looking to grow, advertising is an essential investment because it builds brand awareness. Consumers are 60% more likely to purchase from a brand they've heard of than from one they're unfamiliar with. This means...

Want to Beat Your Competition? Try These 5 Tips

In today's crowded marketplace, it can be difficult for your business to stand out. Differentiating your brand from the competition takes patience and strategic thinking. For that reason, analyzing your competitor's business practices and...

Long-Term vs. Short Marketing: What's Better?

Many businesses debate whether they should invest in short-term or long-term advertising. Which one will show the results they want? How can they be sure that they've chosen the right advertising strategy? Both long-term and short-term...

How to Know It's Time to Begin Working With a Media Partner

Have you been considering if working with a media partner is the right next step? Maybe your efforts haven’t been producing the results you want. Or maybe you feel like you are stuck. Well, good news -- an experienced media partner can help....