Marketers often wonder whether their money is being spent wisely. While some marketing techniques seem like they should resonate with buyers, they don't always measure up in terms of ROI. Other tactics that weren't given much attention can wind up...
Integrated marketing campaigns are the wave of the future. Consumers demand a consistent experience with their brands across all channels. The best way to give them what they're asking for is to integrate your marketing.
When small businesses are looking to grow, advertising is an essential investment because it builds brand awareness. Consumers are 60% more likely to purchase from a brand they've heard of than from one they're unfamiliar with. This means building...