Gold Medal Marketing: How to Sponsor the Summer Olympics

After being postponed last year, the Summer Olympics are finally happening! For the biggest 2021 sports event of the year (although it will stay branded as the 2020 Tokyo Olympics), some of the most talented athletes in the world will gather in...

Why Building a Sports Marketing Strategy Is Important For Your Business

Sports events attract a wide range of people, especially raving fans who are ambassadors of their favorite teams. This year, however, sports events have the potential to engage more people than ever. With fewer teams playing for fans in venues...