Impressions vs. Ratings: Which One Matters?

One of the most important components of advertising is tracking and measuring your results to inform future decisions. After all, if you're not familiar with the success and failures of current and past campaigns, how can you know where to...

It's (Past) Time to Finalize Your 2021 Holiday Marketing

This Holiday shopping season is starting earlier than ever due to supply chain disruptions and labor shortages. That's why it’s important to put your marketing strategy in place sooner than later. Many customers have already begun shopping for...

Want to Beat Your Competition? Try These 5 Tips

In today's crowded marketplace, it can be difficult for your business to stand out. Differentiating your brand from the competition takes patience and strategic thinking. For that reason, analyzing your competitor's business practices and...

TV Advertising ROI: What to Expect

Advertising with a TV station is just as important as ever. Ninety-nine percent of homes have access to broadcast channels, and people still watch TV on a regular basis. They turn to broadcast television for news, entertainment, and more--and...

Why You Aren't Seeing ROI From Your Current Marketing Efforts

We understand how frustrating it is to put your time, effort, and money into your company's marketing only for it to fizzle out before it gets going, with little results to show for it. It doesn’t have to always be that way! If you are having...