Building brand awareness takes time. When people know about your company and agree with what it stands for, they are more likely to do business with you. Marketing your business is really the only way to educate the public about your existence and...
As contradictory as it may sound at first, you should always begin with the end in mind when it comes to setting a marketing budget and deciding which metrics to track to prove your marketing ROI. It's the best advice you will get on the topic since...
One of the most important components of advertising is tracking and measuring your results to inform future decisions. After all, if you're not familiar with the success and failures of current and past campaigns, how can you know where to improve...
This Holiday shopping season is starting earlier than ever due to supply chain disruptions and labor shortages. That's why it’s important to put your marketing strategy in place sooner than later. Many customers have already begun shopping for the...
In today's crowded marketplace, it can be difficult for your business to stand out. Differentiating your brand from the competition takes patience and strategic thinking. For that reason, analyzing your competitor's business practices and marketing...
Advertising with a TV station is just as important as ever. Ninety-nine percent of homes have access to broadcast channels, and people still watch TV on a regular basis. They turn to broadcast television for news, entertainment, and more--and...
We understand how frustrating it is to put your time, effort, and money into your company's marketing only for it to fizzle out before it gets going, with little results to show for it. It doesn’t have to always be that way! If you are having...
