Five Reasons Marketing is a Safe Bet... Even on a Tight Budget

Building brand awareness takes time. When people know about your company and agree with what it stands for, they are more likely to do business with you. Marketing your business is really the only way to educate the public about your existence and...

How to Set Your Marketing Budget and Prove ROI

As contradictory as it may sound at first, you should always begin with the end in mind when it comes to setting a marketing budget and deciding which metrics to track to prove your marketing ROI. It's the best advice you will get on the topic since...

Impressions vs. Ratings: Which One Matters?

One of the most important components of advertising is tracking and measuring your results to inform future decisions. After all, if you're not familiar with the success and failures of current and past campaigns, how can you know where to improve...

It's (Past) Time to Finalize Your 2021 Holiday Marketing

This Holiday shopping season is starting earlier than ever due to supply chain disruptions and labor shortages. That's why it’s important to put your marketing strategy in place sooner than later. Many customers have already begun shopping for the...

Want to Beat Your Competition? Try These 5 Tips

In today's crowded marketplace, it can be difficult for your business to stand out. Differentiating your brand from the competition takes patience and strategic thinking. For that reason, analyzing your competitor's business practices and marketing...

TV Advertising ROI: What to Expect

Advertising with a TV station is just as important as ever. Ninety-nine percent of homes have access to broadcast channels, and people still watch TV on a regular basis. They turn to broadcast television for news, entertainment, and more--and...

Why You Aren't Seeing ROI From Your Current Marketing Efforts

We understand how frustrating it is to put your time, effort, and money into your company's marketing only for it to fizzle out before it gets going, with little results to show for it. It doesn’t have to always be that way! If you are having...