Lifestyle Marketing Tips for Small Businesses

Lifestyle marketing is when you portray your brand as an essential part of the consumer's day-to-day activities. Brands like Lululemon and Nike are so successful because lifestyle marketing fosters a healthy community that leads to customer...

Is Lifestyle Marketing Right for Your Business?

Lifestyle marketing is a marketing approach that places your brand alongside the lifestyle traits that appeal to your target audience. Through print ads, magazine cover wraps, and integrated segments in lifestyle programming, it showcases how...