Should You Adjust Your Digital Marketing Campaigns?

Marketers often wonder whether their money is being spent wisely. While some marketing techniques seem like they should resonate with buyers, they don't always measure up in terms of ROI. Other tactics that weren't given much attention can wind up...

Paid Ads vs. PR – Which One Is Better?

Paid advertising has proven to be a highly beneficial marketing tactic for the most successful companies. Annual digital advertising spend is expected to grow to $52 billion by next year. On the other hand, some companies might benefit more from a...

A Guide to Digital Marketing in Nashville

Digital marketing offers several different avenues for marketers to reach new leads and loyal customers. Wherever they might be, growing your target audience is easier than ever with digital marketing in Nashville! You may be wondering, why is it so...

3 Tips for Diversifying Your Digital Marketing Campaigns

Practicing diversified marketing is a must if you're looking to get more consumer engagement in a crowded online environment. Sure, the typical digital marketing strategies you're used to — like social media and display ads — can be quite valuable...

Tips for Successfully Creating a Multi-Platform Marketing Campaign

It can be challenging to cut through the noise to get your message to the right people. However, integrated marketing campaigns can help you reach your audience where they are and build brand awareness - more so than single-channel advertising. By ...

Direct Mail vs. Email Blasts: Pros and Cons

Both direct mail and email can improve your marketing results, but it's essential to know the distinctions between them to make the right choice. In some cases, you may want to use one or the other, but in others, both can be useful. A recent survey...

Buying Digital Advertising from a Media Company

Advertisers are always looking for the best way to get their brand message across, but it can be challenging to stand out from the competition. One of the reasons for this is that buying digital advertising is difficult due to the number of...

How to Integrate TV and Digital Marketing for Maximum Results

For maximum impact, it's best to integrate your TV and digital marketing campaigns. TV advertising continues to be a powerful marketing medium, and when combined with digital capabilities, the results can lead to high ROI. In a marketing campaign...

Don't Let Your Digital Marketing Fall Flat: 10 Tips for Success

Digital marketing continues to change in an ever-evolving world. Specific trends that were once relevant have become outdated, and consumers move on equally fast. It's essential to keep things fresh and up-to-date if you want to succeed in this...

Digital Marketing Glossary: 33 Terms You Want to Know

Digital marketing has become increasingly important to many businesses over the past several years. Today's marketers must be digitally savvy in order to effectively reach their customers. An average of 78% of internet shoppers conduct product...