Tips for Successfully Creating a Multi-Platform Marketing Campaign

It can be challenging to cut through the noise to get your message to the right people. However, integrated marketing campaigns can help you reach your audience where they are and build brand awareness - more so than single-channel advertising....

Direct Mail vs. Email Blasts: Pros and Cons

Both direct mail and email can improve your marketing results, but it's essential to know the distinctions between them to make the right choice. In some cases, you may want to use one or the other, but in others, both can be useful. A recent...

Buying Digital Advertising from a Media Company

Advertisers are always looking for the best way to get their brand message across, but it can be challenging to stand out from the competition. One of the reasons for this is that buying digital advertising is difficult due to the number of...

How to Integrate TV and Digital Marketing for Maximum Results

For maximum impact, it's best to integrate your TV and digital marketing campaigns. TV advertising continues to be a powerful marketing medium, and when combined with digital capabilities, the results can lead to high ROI. In a marketing campaign...

Don't Let Your Digital Marketing Fall Flat: 10 Tips for Success

Digital marketing continues to change in an ever-evolving world. Specific trends that were once relevant have become outdated, and consumers move on equally fast. It's essential to keep things fresh and up-to-date if you want to succeed in this...

Digital Marketing Glossary: 33 Terms You Want to Know

Digital marketing has become increasingly important to many businesses over the past several years. Today's marketers must be digitally savvy in order to effectively reach their customers. An average of 78% of internet shoppers conduct product...

The Benefits of an Integrated Marketing Campaign

Imagine this scenario: A prospect sees an online ad that piques his interest. The ad promotes a product with the tagline: "Exceptional quality. Reasonable price." The ad makes an impression on the prospect, but he doesn't take any immediate...

41 Digital Marketing Terms You Need to Know

Digital marketing has become increasingly important in today's society. Companies that blog, for example, get 55% more traffic than those that don't. In addition, social media has become increasingly important for many businesses. For example,...