Best Practices for Marketing to Specific Generations

In 2019, Netflix spent a reported $2.65 billion on marketing. Their biggest target audience? Millennials. Recognizing this group's growing needs and lifestyles combined with their desire to share content with friends, Netflix used their favorite...

How to Create a Powerful Marketing Message

To effectively reach your target audience, you need to communicate with them on a personal level. Consumers see thousands of ads every day as they scroll through social media, watch TV, and open their email inboxes. To make your brand stand out...

The Top 6 Things You Need to Know About Creating a TV Commercial

Creating a TV commercial is a great way to spread the word about your brand. TV is the only advertising medium with sight, motion, and sound properties, creating a multi-sensory experience that establishes a strong emotional connection with...

How to Create The Perfect Commercial For Your Business

Everyone wants to create the perfect commercial for their business. It is not a new concept, as millions of commercials fill our television every year. Yet, many companies still do not understand what makes an effective TV ad. Well, the answer is...