Brands that lead with purpose are changing business for good. Purpose-driven brands outperform the stock market by 120%, making it clear that consumers gravitate toward companies that uphold strong values. Through community marketing and cause...
Put simply, cause marketing refers to a partnership between a for-profit and non-profit business to support a charitable cause. This can be done in various ways, including dual incentives, donations with a purchase, buy one give one, a donation...
For a small business, having a presence in the community is a big contributor to success. When a brand is recognized as local, it gives those who prefer to support "one of their own" the incentive to do business with it. Consumers are interested...
You likely find that doing good makes you feel good. When others witness you doing good, it can also work in your favor, particularly if you're a business owner looking to gain people's trust in your brand. Through effective cause marketing, you...
