Gold Medal Marketing: How to Sponsor the Summer Olympics

After being postponed last year, the Summer Olympics are finally happening! For the biggest 2021 sports event of the year (although it will stay branded as the 2020 Tokyo Olympics), some of the most talented athletes in the world will gather in...

Cause Marketing for Small Businesses

For a small business, having a presence in the community is a big contributor to success. When a brand is recognized as local, it gives those who prefer to support "one of their own" the incentive to do business with it. Consumers are interested...

How to Improve Your Social Media Strategy in 3 Simple Steps

Millions of consumers use social media each day, making it one of the best mediums for advertising. Because the social media landscape continues to grow and change, you should frequently optimize your marketing tactics to adapt to it....

OTT for Small Business

The viewership of OTT media platforms continues to grow each year. OTT viewership data shows that Netflix and YouTube garner more than 3.5 million hours of viewing each month. However, you don't have to be a big corporation to take advantage of...

Building a Successful Branding Strategy

When it comes to business, branding is currently on everyone's mind. We keep hearing that to be successful, it is important to think of your company as a brand and proceed to develop that brand. Organizations like the Apple Corporation have...

7 Tips for Creating a Memorable TV Commercial in Nashville

Television commercials continue to be one of the most popular forms of advertising. They have a broad reach and provide a multi-sensory experience for viewers. They can also make a bigger impact than other types of communication. A well-run,...

What Types of Businesses Are Best Suited for Lifestyle Marketing

When deciding whether your business is best suited for lifestyle marketing, it’s important to look at the benefits this strategy can have on the growth of your brand. Lifestyle marketing improves personalized branding, heightens brand awareness,...

OTT Basics and Why You Need to Be Watching the Trend

OTT is a great medium that continues to expand its reach every year. In 2019, there were 235 million digital video viewers in the U.S., more than 70% of the population. Many of these users viewed content on OTT platforms. What are the OTT basics,...

Email Marketing Tips for Businesses Looking to Grow

A cluttered inbox can cause a lot of stress for users, especially since they can often receive hundreds of messages daily. This is where it can become an incredible challenge for email marketing. However, it still has vast potential and offers a...

How to Build a Top-Notch Social Media Strategy for Small Businesses

In today's modern age, social media is one of the most effective marketing tools to reach your target audience. A social media marketing campaign often costs very little to manage, which is good news for small businesses with limited budgets....