New in Town? Follow These 7 Tips to Build Your Local Brand

If you're thinking about where to start your new business or expand your small business, Nashville is the place to be. It’s inspiring to see just how well Nashville is doing in terms of growth.

According to Nashville Real Estate, the number is...

Direct Mail vs. Email Blasts: Pros and Cons

Both direct mail and email can improve your marketing results, but it's essential to know the distinctions between them to make the right choice. In some cases, you may want to use one or the other, but in others, both can be useful. A recent...

Branding 101: How to Create the Foundation for a Successful Brand

For your business to succeed, you need to think of it as a brand with a specific identity. Branding isn't merely for iconic corporations—it's integral for every business regardless of size. An effective branding strategy can increase revenue by...

Top Reasons to Get Involved in Music City Specialists

A growing number of people are moving to Nashville, which means your business will have more opportunities to connect with large local audiences. However, you won't be alone in trying to grab and hold their attention. As you face increased...

Helping Others Helps You: Why Your Business Should be Utilizing Cause Marketing

You likely find that doing good makes you feel good. When others witness you doing good, it can also work in your favor, particularly if you're a business owner looking to gain people's trust in your brand. Through effective cause marketing, you...

Buying Digital Advertising from a Media Company

Advertisers are always looking for the best way to get their brand message across, but it can be challenging to stand out from the competition. One of the reasons for this is that buying digital advertising is difficult due to the number of...

Reach the Nashville Audience During the Grand Ole Opry 95th Anniversary TV Special

This month, NBC is airing a primetime special in celebration of 95 years of Grand Ole Opry. The show that made country music famous survived the Great Depression to have some of the biggest stars in music grace its stage. June met Johnny at the...

What is Branding?

Branding is not just for iconic corporations. No matter how small you are when you start, you must think of your business as a brand. An effective branding strategy can take an unknown company and turn it into a household name. For this reason, ...

7 Marketing Strategies to Grow Your Real Estate Business

Every day, an average of 82 people move into the Nashville area. Nashville offers immense opportunities for people in various professions--and thanks to the increase in population, real estate agents are no exception. To make the most out of...

31 TV Advertising Terms You Need to Know

TV advertising is a powerful way to reach an audience and build brand recognition, but it can be confusing if you are new to the industry. As you begin, it is critical to understand the familiar advertising terms, what they mean, and how they...