Regardless of your industry, it can be challenging to stand out from the competition with a TV ad. With so many companies out there saturating traditional TV channels and other platforms, you need to do what you can to differentiate your brand....
No one gets married thinking it will end in divorce, and divorce attorneys certainly aren't on the newlyweds’ radar. This type of scenario puts law firms in a unique position compared to other businesses when it comes to marketing their services....
One of the most important aspects of marketing is connecting with your target audience. When you understand the desires and behaviors of the people you want to sell to, you have a better idea of how to structure your brand's marketing strategy to...
In 2019, Netflix spent a reported $2.65 billion on marketing. Their biggest target audience? Millennials. Recognizing this group's growing needs and lifestyles combined with their desire to share content with friends, Netflix used their favorite...
Digital marketing continues to change in an ever-evolving world. Specific trends that were once relevant have become outdated, and consumers move on equally fast. It's essential to keep things fresh and up-to-date if you want to succeed in this...
Nashville is one of the hottest cities in the country right now. The largest metro area in Tennessee ranks high on the overall Best Places to Live list with a growth rate of 5.55%. That makes it one of the fastest-growing cities in the US.
With...
Digital marketing has become increasingly important to many businesses over the past several years. Today's marketers must be digitally savvy in order to effectively reach their customers. An average of 78% of internet shoppers conduct product...
To effectively reach your target audience, you need to communicate with them on a personal level. Consumers see thousands of ads every day as they scroll through social media, watch TV, and open their email inboxes. To make your brand stand out...
Sports events attract a wide range of people, especially raving fans who are ambassadors of their favorite teams. This year, however, sports events have the potential to engage more people than ever. With fewer teams playing for fans in venues...
On July 1, 1941, the Brooklyn Dodgers (now the Los Angeles Dodgers) squared off in a televised game against the Philadelphia Phillies. And, as thousands gathered to watch Hal Marnie, Stan Benjamin, and Johnny Rizzo lead the Phillies to a...
