Break Through the Noise: How to Choose Which Station to Advertise On

Regardless of your industry, it can be challenging to stand out from the competition with a TV ad. With so many companies out there saturating traditional TV channels and other platforms, you need to do what you can to differentiate your brand....

5 Unique Legal Marketing Ideas for Your Law Firm

No one gets married thinking it will end in divorce, and divorce attorneys certainly aren't on the newlyweds’ radar. This type of scenario puts law firms in a unique position compared to other businesses when it comes to marketing their services....

6 Ways to Effectively Reach to Your Target Audience

One of the most important aspects of marketing is connecting with your target audience. When you understand the desires and behaviors of the people you want to sell to, you have a better idea of how to structure your brand's marketing strategy to...

Best Practices for Marketing to Specific Generations

In 2019, Netflix spent a reported $2.65 billion on marketing. Their biggest target audience? Millennials. Recognizing this group's growing needs and lifestyles combined with their desire to share content with friends, Netflix used their favorite...

Don't Let Your Digital Marketing Fall Flat: 10 Tips for Success

Digital marketing continues to change in an ever-evolving world. Specific trends that were once relevant have become outdated, and consumers move on equally fast. It's essential to keep things fresh and up-to-date if you want to succeed in this...

5 Effective Marketing Strategies for Growth Minded Medical Practices

Nashville is one of the hottest cities in the country right now. The largest metro area in Tennessee ranks high on the overall Best Places to Live list with a growth rate of 5.55%. That makes it one of the fastest-growing cities in the US.

With...

Digital Marketing Glossary: 33 Terms You Want to Know

Digital marketing has become increasingly important to many businesses over the past several years. Today's marketers must be digitally savvy in order to effectively reach their customers. An average of 78% of internet shoppers conduct product...

How to Create a Powerful Marketing Message

To effectively reach your target audience, you need to communicate with them on a personal level. Consumers see thousands of ads every day as they scroll through social media, watch TV, and open their email inboxes. To make your brand stand out...

Why Building a Sports Marketing Strategy Is Important For Your Business

Sports events attract a wide range of people, especially raving fans who are ambassadors of their favorite teams. This year, however, sports events have the potential to engage more people than ever. With fewer teams playing for fans in venues...

TV Advertising: The Power of Television Today

On July 1, 1941, the Brooklyn Dodgers (now the Los Angeles Dodgers) squared off in a televised game against the Philadelphia Phillies. And, as thousands gathered to watch Hal Marnie, Stan Benjamin, and Johnny Rizzo lead the Phillies to a...