Marketing Tips for Home Improvement Businesses

Jamie Levitt

Jamie Levitt About The Author

Nov 4, 2020 7:45:00 AM

Marketing Tips for Home Improvement Businesses

Right now, it seems as though everyone wants to spend some of their extra time sprucing up their homes. In light of the COVID-19 pandemic, people are spending more time than usual at their abodes--and they're looking for ways to make the most of it. Homeowners are taking care of repairs they may have put off in the past, while others find themselves with free time to make the additions they have always wanted. From renovating to redecorating, home improvement businesses have experienced a 22.6% increase in sales throughout 2020. 

If you have a home improvement business, you want to make sure that you get your share of the market. Try these 4 marketing tactics to help advertise your business and spread the word about how you can help potential clients. 

1. Run a Commercial

A TV commercial gives you the ability to "show and tell" what your home improvement business has to offer. Show consumers how you can upgrade a bathroom or kitchen, improve outdoor living spaces, or build the home entertainment room they've always dreamed of. A commercial helps bring your home improvement projects to life, giving consumers a visual of what to expect for their own homes. 

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2. Host Video Testimonials

Video testimonials create credibility and showcase your work firsthand, which can encourage homeowners to check out exactly what you can offer for them. Invite past customers to share how your home improvement efforts have transformed their physical environments and their enjoyment of their new spaces. 

Share testimonials on social media, on your website, and within commercials, and feature some of your most dramatic and impressive transformations for maximum effect.

3. Sponsor Lifestyle Segments

Connect with a media partner to host segments on their lifestyle show. These segments are an excellent opportunity to raise brand awareness and help encourage consumers to choose your brand. 

Your lifestyle segments can include a wide range of information. Offer tips and DIY opportunities. Share industry tricks that can help home improvement enthusiasts who want to accomplish things themselves achieve the best possible results for their efforts. You may also want to share information about when DIY-ers should bring in the professionals, especially if they encounter problems. Your lifestyle segments can increase confidence in your business and encourage customers to choose you when they're ready to make big home improvement changes. 

4. Create an Email Newsletter Series

Your email list connects you with consumers who have used your business in the past and may have interest in your business in the future. Reach out to them and encourage them to add projects to their Honey-Do lists. Take a look at some of the trends in your area. Many people across the country, for example, are embracing outdoor living spaces to help extend their available space and allow them to spend more time with friends and family members while maintaining social distancing measures. Others are setting up home offices to allow them to more easily work from home. Create an email newsletter series that encourages consumers to add some of those projects to their lists--and encourage them to connect with your business to accomplish them. 

Ready to Integrate Your TV and Digital Advertising Effectively?

Now, more than ever, is the time to make your home improvement business stand out from the crowd. By working with a media partner, you can learn more about how to reach your target audience, engage with your customers, and make your business stand out. 

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