How to Know It's Time to Begin Working With a Media Partner

David Welch

David Welch About The Author

Sep 7, 2020 9:30:00 AM

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Have you been considering if working with a media partner is the right next step? Maybe your efforts haven’t been producing the results you want. Or maybe you feel like you are stuck. Well, good news -- an experienced media partner can help. Through this partnership, you can often change your path and improve the effectiveness of your marketing campaigns. So, is it time for you to start working with a media partner? Consider these signs. 

1. You aren't seeing ROI from your current efforts.

Your marketing ROI simply falls flat--or maybe it isn’t consistently growing anymore. Lack of ROI from your marketing investment could occur because you're targeting the wrong audience, using the wrong type of creative, or putting your ads in the wrong places. By working with a media partner, however, you can improve your reach and raise the return you see on your ad spend. 

Learn more about measuring your ROI

2. You don't have the time.

Marketing takes time, especially if you want it to be effective. You need to set your goals, design your ads, and ensure that they go live at the right times. All of that takes effort--and it takes time in order to do it the right way. For many business owners and managers, that's time they simply don't have. By turning those tasks over to a media partner, you can free up some of your schedule, leaving you with more time to accomplish the other tasks you need to handle.

3. Your business is suffering in other areas.

As a business owner, you have to wear many hats and accomplish many different things. Unfortunately, you only have so many hours in a day! When your focus shifts to one area, you may need to give up time, energy, and focus in another. For example, you may have noticed that you're coming up with fewer creative ideas to help move your business forward, or that you aren't managing your team as effectively. Instead of allowing your business to continue to suffer, consider the benefits of switching to a media partner to free up your time and allow you to go back to those critical tasks. 

4. You want to expand your reach.

By working with a media partner, you can often significantly expand your reach and introduce your business to a wider audience. For example, they provide their clients with access to email lists and social media platforms, which can help them reach new potential clients in the area. Media partners also work to find the right target audience for their clients through television and OTT and help develop more effective digital marketing strategies to help the clients reach a wider audience.

5. Your sales have become stagnant.

You have a steady stream of business coming in, but your business just isn't growing. Sound familiar? If you want to see an increase in sales, it's time to do something different. A media partner can help you find new ways to connect with your target audience, bringing in more customers or increasing the value of your current customers so that your business can grow. 

6. You are stumped creatively.

Constantly coming up with new ad creative can be a challenge, especially if you don't specialize in a creative field. You may find yourself struggling to reach your target audience through the mediums that they prefer. You want your ads to accurately portray your business as well as constantly engaging consumers in creative new ways. A media partner can help generate new creative material that fits your business's image and target audience. You have full control over that creative, but you get a new source of ideas, including many you might not have considered for yourself. 

7. You want to try new mediums.

Are you tired of using the same advertising mediums? Are you ready to expand to a new platform? Whether you're moving toward TV advertising for the first time or considering expanding into social media, a media partner can give you a better idea of how to use those platforms most effectively. They likely already have the research on your target audience to know what shows they watch, what social media platforms they use, and what types of ads they're most likely to engage with. By working with a media partner, you get access to that research to help inform your marketing efforts. 

If any of the above sounds like challenges you’ve been facing, then it might be time to start working with a media partner. Whether sales have become stagnant, you've struggled with a creative slump yourself, or you want to try something new, a media partner could be the right solution for you. Many businesses find that working with a media partner substantially increases the overall return on their investment and allows them to reach a wider audience. 

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