Gold Medal Marketing: How to Sponsor the Summer Olympics

Steve Watt

Steve Watt About The Author

Jul 13, 2021 10:48:00 AM

Gold Medal Marketing: How to Sponsor the Summer Olympics

After being postponed last year, the Summer Olympics are finally happening! For the biggest 2021 sports event of the year (although it will stay branded as the 2020 Tokyo Olympics), some of the most talented athletes in the world will gather in Japan from July 23 - August 8th to prove they're the best in one or more of the 33 competitions and 339 events. 

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This gives your brands the chance of a lifetime to reach a large audience by advertising your business during the Olympics. And the secret's getting out there quickly. Most businesses are already taking part, with reports from NBC saying it has topped $1 billion in national ad sales for the 2020 Summer Olympics. This outcome reflects double-digit growth over where it was pacing with eight months before the 2016 Olympic Games in Rio de Janeiro, Brazil. 

It's clear it's the place to be, and here's how to do it.   

Why You Should Advertise During the Olympics 

One of the biggest reasons you should advertise during the Olympics is because WSMV’s audience grows around this time, and the competing stations’ viewership declines. This is because more people have their TV locked on our station for a couple of weeks — 16 days to be exact. 

This year’s Olympics is expected to be the best yet in sales, viewership, anticipation, ad spend, and more. With that being said, sports in general, have a way of bringing people together to kick back and root for their favorite athletes — and in the case of the Olympics, their country. 

The benefits of sports marketing are nearly endless, but to name a few of the most important: 

  • A large, engaged audience  
  • Associate their favorite teams, events, athletes with your brand with they see them side by side  
  • Increases sales 

How to Advertise During the Olympics  

To take advantage of TV advertising during the Olympics, reach out to Meredith Nashville to create an on-air campaign and commercial and get you started. Your consultant will be able to walk you through the entire process, which will include the following: 

Determining your target audience 

Before we jump into shooting or even creating your commercial for the Summer Olympics, we first need to discuss your target audience. Since the wonderful benefit of sponsoring the Olympics is reaching such a big audience, your ads must be targeted to the right people to resonate and encourage action among the people who would be interested in your offer. 

Figuring the best times to air your commercial 

Along the same lines, it's also important for you to use the information you've learned about your target audience to determine the best time for you to air your commercial during the event. This is because your ideal customer's life influences what time they'll sit down and watch the games and what sport will be the most reliable.  

Creating your commercial 

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You will also discuss with your consultant the creation of your commercial. This will include all the details involved on what the main focus or message will be, where it will be shot, how it will be shot, the story the commercial tells, and much more. 

Tracking the results 

As with everything in marketing and advertising, the results will be closely tracked and measured for future reference. This will allow us to evaluate the success of your ad to make adjustments if needed and maximize your brand's potential throughout the entire event. 

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Don't Miss Out 

Consider the success so many companies have had in the past with sponsoring the Summer Olympics and the anticipation surrounding this year's big event. It’s the light at the end of the tunnel after a year-long delay. Fans are ready to meet up and watch some of the most skilled athletes in the world show what they’ve been training for.  

Reach out to Meredith Nashville to get your business in front of a large, engaged audience this summer. It's an opportunity you won't want to miss.   

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