Justin True

Justin True
Justin began his career in Savannah, GA, where he worked as an account executive for WJCL. Before joining Marketing Nashville in January 2020, he spent six years with WSB-TV in Atlanta, GA, developing customized, multi-platform advertising campaigns that delivered exceptional results. A father of two daughters, he enjoys spending time with family and friends.
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Recent Posts

4 Facts About TV Advertising That Prove it Works

Television is one of the most profoundly influential sources of entertainment on the planet. From eye-watering TV show budgets to intense, world-gathering events like the World Cup and the Olympics, television shapes our culture and plays a critical...

The Benefits of an Integrated Marketing Campaign

Imagine this scenario: A prospect sees an online ad that piques his interest. The ad promotes a product with the tagline: "Exceptional quality. Reasonable price." The ad makes an impression on the prospect, but he doesn't take any immediate action.

What is OTT?

OTT is becoming an increasingly popular entertainment medium. Research conducted at the start of 2020 found that there were 164 OTT subscriptions per 100 households in the United States, and 132 subscriptions per 100 households in Canada—a ratio of...