Television is one of the most profoundly influential sources of entertainment on the planet. From eye-watering TV show budgets to intense, world-gathering events like the World Cup and the Olympics, television shapes our culture and plays a critical...
Imagine this scenario: A prospect sees an online ad that piques his interest. The ad promotes a product with the tagline: "Exceptional quality. Reasonable price." The ad makes an impression on the prospect, but he doesn't take any immediate action.
OTT is becoming an increasingly popular entertainment medium. Research conducted at the start of 2020 found that there were 164 OTT subscriptions per 100 households in the United States, and 132 subscriptions per 100 households in Canada—a ratio of...
