Although traditional TV advertising still has a wide reach, the growing popularity of OTT can't be ignored. Connected TV ad spend will likely reach $16 billion this year, a 25% increase. If you're still on the fence about this platform,...
Justin True
Recent Posts
Marketing challenges are especially prevalent in the auto industry. Dealerships often struggle with consumers being overwhelmed with options, new products launching, the need to liquidate products that aren't moving from the car lot, misusing...
In today's modern age, social media is one of the most effective marketing tools to reach your target audience. A social media marketing campaign often costs very little to manage, which is good news for small businesses with limited budgets....
A growing number of people are moving to Nashville, which means your business will have more opportunities to connect with large local audiences. However, you won't be alone in trying to grab and hold their attention. As you face increased...
OTT is becoming an increasingly popular entertainment medium. Research conducted at the start of 2020 found that there were 164 OTT subscriptions per 100 households in the United States, and 132 subscriptions per 100 households in Canada—a ratio...
