Building brand awareness takes time. When people know about your company and agree with what it stands for, they are more likely to do business with you. Marketing your business is really the only way to educate the public about your existence and...
Although traditional TV advertising still has a wide reach, the growing popularity of OTT can't be ignored. Connected TV ad spend will likely reach $16 billion this year, a 25% increase. If you're still on the fence about this platform, we've got...
Having a presence in your local community is a great thing for businesses of any size. One way to gain the support of loyal customers in your community is through cause marketing. How can brands implement this strategy into their campaigns, and what...
Marketing challenges are especially prevalent in the auto industry. Dealerships often struggle with consumers being overwhelmed with options, new products launching, the need to liquidate products that aren't moving from the car lot, misusing...
Summer in the South is often equated to the white-hot heat of a thousand blazing suns. Luckily, that means it's prime HVAC season!
There are more than 400 heating and air conditioning companies in the Nashville area. Competition is fierce, and...
When deciding whether your business is best suited for lifestyle marketing, it’s important to look at the benefits this strategy can have on the growth of your brand. Lifestyle marketing improves personalized branding, heightens brand awareness,...
In today's modern age, social media is one of the most effective marketing tools to reach your target audience. A social media marketing campaign often costs very little to manage, which is good news for small businesses with limited budgets. Still,...
If you're thinking about where to start your new business or expand your small business, Nashville is the place to be. It’s inspiring to see just how well Nashville is doing in terms of growth.
According to Nashville Real Estate, the number is over...
A growing number of people are moving to Nashville, which means your business will have more opportunities to connect with large local audiences. However, you won't be alone in trying to grab and hold their attention. As you face increased...
Regardless of your industry, it can be challenging to stand out from the competition with a TV ad. With so many companies out there saturating traditional TV channels and other platforms, you need to do what you can to differentiate your brand. The...
