Justin True

Justin True
Justin began his career in Savannah, GA, where he worked as an account executive for WJCL. Before joining Marketing Nashville in January 2020, he spent six years with WSB-TV in Atlanta, GA, developing customized, multi-platform advertising campaigns that delivered exceptional results. A father of two daughters, he enjoys spending time with family and friends.
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Recent Posts

Five Reasons Marketing is a Safe Bet... Even on a Tight Budget

Building brand awareness takes time. When people know about your company and agree with what it stands for, they are more likely to do business with you. Marketing your business is really the only way to educate the public about your existence and...

10 Mind-Blowing OTT Stats

Although traditional TV advertising still has a wide reach, the growing popularity of OTT can't be ignored.  Connected TV ad spend will likely reach $16 billion this year, a 25% increase. If you're still on the fence about this platform, we've got...

Cause Marketing: Why It's Kind of a Big Deal

Having a presence in your local community is a great thing for businesses of any size. One way to gain the support of loyal customers in your community is through cause marketing. How can brands implement this strategy into their campaigns, and what...

How Digital Advertising Can Set Your Auto Dealership Apart from the Fleet

Marketing challenges are especially prevalent in the auto industry. Dealerships often struggle with consumers being overwhelmed with options, new products launching, the need to liquidate products that aren't moving from the car lot, misusing...

Beat the Heat: 5 Marketing Tips for Your HVAC Business that Really Work

Summer in the South is often equated to the white-hot heat of a thousand blazing suns. Luckily, that means it's prime HVAC season!  

There are more than 400 heating and air conditioning companies in the Nashville area. Competition is fierce, and...

What Types of Businesses Are Best Suited for Lifestyle Marketing

When deciding whether your business is best suited for lifestyle marketing, it’s important to look at the benefits this strategy can have on the growth of your brand. Lifestyle marketing improves personalized branding, heightens brand awareness,...

How to Build a Top-Notch Social Media Strategy for Small Businesses

In today's modern age, social media is one of the most effective marketing tools to reach your target audience. A social media marketing campaign often costs very little to manage, which is good news for small businesses with limited budgets. Still,...

New in Town? Follow These 7 Tips to Build Your Local Brand

If you're thinking about where to start your new business or expand your small business, Nashville is the place to be. It’s inspiring to see just how well Nashville is doing in terms of growth.

According to Nashville Real Estate, the number is over...

Top Reasons to Get Involved in Music City Specialists

A growing number of people are moving to Nashville, which means your business will have more opportunities to connect with large local audiences. However, you won't be alone in trying to grab and hold their attention. As you face increased...

Break Through the Noise: How to Choose Which Station to Advertise On

Regardless of your industry, it can be challenging to stand out from the competition with a TV ad. With so many companies out there saturating traditional TV channels and other platforms, you need to do what you can to differentiate your brand. The...