Janet Calvo

Janet Calvo
When Janet moved to Nashville in 1988 to work promotions for a radio station, the city was charming and sleepy. Nashville has become a true “it” city, and she’s experienced all the excitement and growth through a media sales lens over the last 30+ years. Strong relationships and delivering high impact results is what drives Janet. She has a zest for your success!
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Recent Posts

Cause Marketing: Why It's Kind of a Big Deal

Having a presence in your local community is a great thing for businesses of any size. One way to gain the support of loyal customers in your community is through cause marketing. How can brands implement this strategy into their campaigns, and...

Beat the Heat: 5 Marketing Tips for Your HVAC Business that Really Work

Summer in the South is often equated to the white-hot heat of a thousand blazing suns. Luckily, that means it's prime HVAC season!  

There are more than 400 heating and air conditioning companies in the Nashville area. Competition is fierce, and...

What Types of Businesses Are Best Suited for Lifestyle Marketing

When deciding whether your business is best suited for lifestyle marketing, it’s important to look at the benefits this strategy can have on the growth of your brand. Lifestyle marketing improves personalized branding, heightens brand awareness,...

New in Town? Follow These 7 Tips to Build Your Local Brand

If you're thinking about where to start your new business or expand your small business, Nashville is the place to be. It’s inspiring to see just how well Nashville is doing in terms of growth.

According to Nashville Real Estate, the number is...

Break Through the Noise: How to Choose Which Station to Advertise On

Regardless of your industry, it can be challenging to stand out from the competition with a TV ad. With so many companies out there saturating traditional TV channels and other platforms, you need to do what you can to differentiate your brand....

4 Facts About TV Advertising That Prove it Works

Television is one of the most profoundly influential sources of entertainment on the planet. From eye-watering TV show budgets to intense, world-gathering events like the World Cup and the Olympics, television shapes our culture and plays a...

The Benefits of an Integrated Marketing Campaign

Imagine this scenario: A prospect sees an online ad that piques his interest. The ad promotes a product with the tagline: "Exceptional quality. Reasonable price." The ad makes an impression on the prospect, but he doesn't take any immediate...