As contradictory as it may sound at first, you should always begin with the end in mind when it comes to setting a marketing budget and deciding which metrics to track to prove your marketing ROI. It's the best advice you will get on the topic since...
Emily Gorman

Emily is a Tennessee native who is a creative, customer service-driven marketing sales coordinator. She is eager to learn the ins and outs of the business and use innovative marketing strategies to ensure clients are always happy. In her free time, she loves being outdoors and spending time with friends, family, and especially her six-year-old son. You can find her cheering and chanting at just about any Nashville sporting event and, she takes pride in the fact that she never meets a stranger.