It’s always been a challenge for marketers to reach a large portion of the right audience, but the digital age changed that for the better - particularly social media marketing. Social media allows brands to not only increase visibility and...
Chris Carmody
Recent Posts
Lifestyle marketing is when you portray your brand as an essential part of the consumer's day-to-day activities. Brands like Lululemon and Nike are so successful because lifestyle marketing fosters a healthy community that leads to customer...
For maximum impact, it's best to integrate your TV and digital marketing campaigns. TV advertising continues to be a powerful marketing medium, and when combined with digital capabilities, the results can lead to high ROI. In a marketing campaign...
One of the most important aspects of marketing is connecting with your target audience. When you understand the desires and behaviors of the people you want to sell to, you have a better idea of how to structure your brand's marketing strategy to...
