The popularity of on-demand programming has caused OTT viewership to skyrocket in recent years. OTT platforms are a great place for marketers to run engaging and relevant ads that truly resonate with audiences. If you've yet to take advantage of OTT...
Aligning your brand with a lifestyle TV show places your brand directly in front of an engaged audience. Lifestyle marketing has boomed in recent years because consumers want to better themselves and become involved in communities that share their...
Streaming and OTT platforms have boomed in popularity in just a few years. More than half of all households in the United States subscribe to several OTT channels. To keep up with their customers, many companies are now placing their ads on these...
Television commercials continue to be one of the most popular forms of advertising. They have a broad reach and provide a multi-sensory experience for viewers. They can also make a bigger impact than other types of communication. A well-run,...
Lifestyle marketing is a marketing approach that places your brand alongside the lifestyle traits that appeal to your target audience. Through print ads, magazine cover wraps, and integrated segments in lifestyle programming, it showcases how your...
Every day, an average of 82 people move into the Nashville area. Nashville offers immense opportunities for people in various professions--and thanks to the increase in population, real estate agents are no exception. To make the most out of those...
No one gets married thinking it will end in divorce, and divorce attorneys certainly aren't on the newlyweds’ radar. This type of scenario puts law firms in a unique position compared to other businesses when it comes to marketing their services....
Many businesses debate whether they should invest in short-term or long-term advertising. Which one will show the results they want? How can they be sure that they've chosen the right advertising strategy? Both long-term and short-term advertising...
Everyone wants to create the perfect commercial for their business. It is not a new concept, as millions of commercials fill our television every year. Yet, many companies still do not understand what makes an effective TV ad. Well, the answer is...
