Every day, an average of 82 people move into the Nashville area. Nashville offers immense opportunities for people in various professions--and thanks to the increase in population, real estate agents are no exception. To make the most out of those opportunities, however, you need to make sure that you're marketing your business effectively. Follow these steps to improve your overall marketing efforts and do a better job of reaching people moving into the area.
1. Develop a solid marketing budget.
Marketing is a natural expense for any business, including real estate agencies. Without a sufficient marketing budget, however, you may find yourself floundering. How much can you afford to spend? Have you over-spent on marketing recently? By starting with a substantial marketing budget, you can do a better job of allocating those ad dollars.
To design an adequate budget, start with a clear understanding of your goals. Who do you want to reach? What do you want to accomplish through your marketing efforts? Beginning with those elements can make it easier for you to set a budget and stick with it.
2. Use Social Media
Social media marketing offers several important advantages. It makes it easy to target people in a specific geographic area and allows customization options that will help you reach people who are interested in the Nashville area.
Several types of great content can help catch consumer attention on social media. Boost listings on Facebook. Provide information about the Nashville area that will appeal to people just moving into the area. Give live tours of new homes, especially those that offer something unique or that you think will hold consumers’ interest. Make sure you add social sharing to your property pages, too, so that interested consumers can share your content with others.
3. Create a Website
As a real estate agent, you need a personal website linked to your firm's: one that showcases the properties you have available, shares information about what you can offer potential clients, and gives your biography and other essential information about you. Make sure it's mobile-friendly! More than 63% of search queries originate from mobile devices. You never know when consumers will start looking for information about their dream homes, especially if they need to make a quick move.
Include testimonials from former clients on your website. Those testimonials provide valuable social proof to encourage consumers to trust you with their real estate needs.
4. Use Email Marketing
Do you work with people who enjoy purchasing homes to fix and flip? What about clients who might pass your information on to friends and family members who are interested in listing their current Nashville property and move into a new one? Email marketing is a highly effective way to reach a wide target audience and provide them with more information about your business and what you can offer them. Targeted emails can also encourage consumers who may have looked at past properties you have listed but who have not yet found the ideal property for their needs.
5. Develop a TV Commercial
A TV commercial puts a face on your brand and helps keep you top of mind for interested consumers. It also helps cast a wide net throughout the Nashville area. As a real estate agent, you may have a very wide target audience that includes potential homeowners in every demographic. A TV commercial can help reach many of those individuals in one easy location.
6. Create a Blog
Content is king in any industry, and real estate is no exception. A blog can help establish you as a thought leader in your field. It helps set you apart from your competitors by showing your experience in the industry and exactly why consumers should choose you. Through your blog, you can provide immense value to potential clients as you share information about the Nashville area, give advice on moving, and genuinely connect with them. Your blog can also help you establish your personality and let clients know that you're an excellent fit for their needs.
7. Develop an Omnichannel Marketing Campaign
An omnichannel marketing campaign allows you to connect with consumers across a variety of channels. Most of the time, consumers need multiple contacts before they're ready to choose a specific brand or make a purchase--especially an investment as significant as a house or property. Your omnichannel marketing campaign both helps offer those multiple points of contact and helps raise your brand authority.
Marketing your real estate business is a critical way to help you attract your percentage of the people moving into the Nashville area. Working with a media partner can help you get started. An experienced media partner can help you learn more about your target audience and choose marketing strategies that are most likely to reach them.