6 Ideas to Boost Your Holiday Marketing Campaign

Jacquelyn Walhberg

Jacquelyn Walhberg About The Author

Oct 19, 2020 8:15:00 AM

6 Ideas to Boost Your Holiday Marketing Campaign

As we enter the fourth quarter of the year, it’s time to finalize your holiday marketing strategy. Luckily, the Nashville market is filled with opportunities, but knowing where to best focus your efforts can be a challenge. That's why working with a media partner is the best way to streamline your holiday campaigns and reach your target audience.

Here are six WSMV-TV4 Holiday Promotional Ideas to boost your campaign and exceed your year-end goals.

Today in Nashville

Today in Nashville is a live entertainment and lifestyle program airing daily from 11-11:30 am. The show highlights the people, places, and events happening in Music City. Regular segments include current events, a "what's hot" conversation between show hosts, cooking with notable chefs, musical performances, and information from local experts. 

Your business can sponsor long-form virtual interview segments and post the video to your website. You can also share it on social media for tons of added value. 

25 Days of Christmas

During the 25 days leading up to Christmas, specials and deals for area businesses are spotlighted on WSMV's Facebook page. When your company participates, you can enjoy high engagement from nearly 600,000 followers. That amount of exposure right before the holidays is an ideal way to reach undecided buyers and boost year-end sales. 

NBC Holiday Programming

Feature your commercial in top holiday programs, such as the Macy's Thanksgiving Day Parade and The National Dog Show. According to Macy's, the annual parade broadcast attracts more than 50 million viewers nationwide. The National Dog Show reaches an audience of nearly 20 million viewers

When you advertise during popular holiday programs, it boosts your brand recognition alongside big-name competitors. Top-of-mind awareness goes a long way toward holiday sales as it hits viewers at just the right time. 

NFL Live Streaming

Live-streaming of NFL games on WSMV draws approximately 7,000 viewers per game and there are three sponsorships available. Those sponsorships are for the entire season. Sponsors receive four commercials in each regular and post-season game for a total of 60 commercials. 

Unlike other advertising platforms, sports programming demands the undivided attention of viewers. To avoid missing any of the action, people will stay glued to their screens for the duration. This guarantees high engagement whether a game is viewed on a TV or a smartphone.   

Southern Living

Produced by Southern Living Magazine, the Southern Living Show celebrates the modern Southern lifestyle with segments on family, food, fun, and style. The show explores rich holiday traditions with a down-home spirit that the whole family can enjoy. 

When you advertise on The Southern Living Show, your brand will be woven into the fabric of this weekly 30-minute program. 

  • Four customized, integrated long-form messages done in-studio, on-location, or a combination of both
  • Your logo superimposed on a Southern Living long-form segment 

Last season alone, The Southern Living Show holiday specials reached nearly 610,000 households and over 1.1 million viewers. 

Cause Marketing

Cause marketing a great way to boost awareness for a cause that aligns with your company values, and it can make a difference in your business, too. When consumers think a brand has a strong purpose, they are 4.1 times more likely to trust the company. 

For Corporate Sponsors, effective cause marketing:

  • Increases brand loyalty
  • Boosts employee morale
  • Increases sales
  • Differentiates your business from the competition
  • Results in positive press coverage and company reviews. 

For Nonprofits, a trusted media partner will:

  • Help find corporate sponsors to support a cause marketing campaign
  • Leverage board members and other volunteers for introductions within the network
  • Communicate with organizations within the community
  • Engage mid-size and large corporations in the area 

Cause marketing helps businesses make a difference in the community by doing good for those who need it. It simultaneously brands your business as one that truly cares about the people of Nashville.

Begin Your Holiday Marketing Campaign Early

A holiday marketing campaign is most successful when it is planned out well in advance. Shoppers report that their holiday-related purchases are driven by promotions, and businesses that start their efforts early can usually expect an increase in sales. 

Working with a media partner to tailor your holiday messaging will help you reach your target audience and achieve your end-of-year marketing goals.   

The Ultimate Guide to Measuring ROI