The holidays are just around the corner. Although more people do their shopping online these days rather than visiting a physical store, everyone always looks forward to holiday shopping. This year is no different, as consumers are expected to spend upwards of $1.1 billion during the November to January timeframe.
The season can bring exceptional revenue to your business if you take advantage of the opportunity to market wisely. To meet the demands of consumers wanting something positive to look forward to, your marketing plan should reflect happy times ahead.
Here are 5 unique and creative tips for a successful holiday marketing campaign that your media partner can help with.
Include a Call to Action in Your Marketing Strategy
In all aspects of your holiday marketing plan, give consumers a call to action. Have them sign up for an email list or newsletter to find out about sales early and take advantage of them. Consider offering a pre-sale that leads up to a major sale to customers who have gained preferred status by clicking on a button or supplying their information. A rewards program that offers incentives like discounts or a free gift is also a good idea.
Target sends out Black Friday emails the night before the big day announcing online door-busters. Signing up for this email promises communication about exclusives and special promotions, making it enticing for consumers.
Utilize Non-Traditional Advertising
Non-traditional advertising can be a boon to your campaign. Appearing on a lifestyle program to discuss and show off your products will familiarize shoppers with your brand. A demonstration on how to use something you sell can help the public realize the benefits of making a purchase. You’ll also get the added benefit aligning your brand with lifestyle show hosts - and putting your products in front of a loyal audience that trusts their recommendations.
Launch a Digital Marketing Campaign
Digital marketing reaches potential customers wherever they are at any time of the day or night across all devices. It is cheaper to execute and more trackable than traditional advertising and has the potential for going viral. This brings more business to you without incurring additional costs.
Use every aspect of digital media to engage a broader audience. Email marketing allows the viewer to click right through to your website. In fact, email marketing has an ROI of roughly 4400%.
Digital ads placed on social media platforms also drive traffic to your website. For example, Lego launched a global digital campaign titled Rebuild the World. A two-minute video on YouTube confronted world issues while encouraging viewers to be creative using their products.
According to HubSpot, video is the #1 form of media used in successful content strategy. When placed on sites like YouTube or Vimeo, video can help shape your brand's story and give people something to remember.
Get Involved With Cause Marketing
Cause marketing brings awareness to a worthy issue or non-profit organization while simultaneously bringing awareness to your business. Supporting a cause differentiates your company from the competition while increasing sales and brand loyalty.
A great example of effective cause marketing is the Macy's Believe Campaign. Every holiday season since 2003, Macy's stores have put out red mailboxes to encourage children to write and "mail" letters to Santa Claus. For every letter submitted either in the store or online, Macy's donates $1 to the Make-A-Wish foundation, a non-profit organization that grants life changing wishes to children suffering from terminal illnesses.
By donating up to $1 million each year, Macy's has impacted nearly 3 million people and created a trustworthy brand image for customers and their families.
Start Running Ads Now
No matter what form of advertising you decide on for your holiday marketing campaign, the time to start your effort is now. Consumers are already thinking about how they will handle their shopping and which businesses can help them reach their goals. Although some shoppers wait until the last minute to make decisions about what they want to buy, marketers don't have that luxury. Without a doubt, the earlier you begin your campaign, the better your results will be.
Holiday marketing is probably the most important advertising your business will do all year. A trusted media partner not only has the best ideas for reaching your target audience, you’ll also get to tap into proven methods well before the holiday season.