41 Digital Marketing Terms You Need to Know

Jamie Levitt

Jamie Levitt About The Author

Aug 11, 2020 10:55:00 AM


Digital marketing has become increasingly important in today's society. Companies that blog, for example, get 55% more traffic than those that don't. In addition, social media has become increasingly important for many businesses. For example, 83% consider Facebook "critical" or "important" to their business. While social media and blogging are great places to start, there is so much more to digital marketing that you need to know. Your business needs a solid understanding to help increase sales and improve your overall return on marketing investment. Here are 41 digital marketing terms that will help you better understand how to maximize your efforts.

  1. A/B Testing: The process of testing one specific element in your ad against another specific element to determine which one is the most effective.
  2. Analytics: Collecting data related to your advertising efforts and using it to inform future advertising decisions.
  3. Automation: Setting processes to occur automatically so that you do not miss out on potential leads.
  4. Attribution: Determining which channels influenced a customer's purchase decisions as they considered which brands or solutions they wanted to use and ultimately made a decision for your business.
  5. B2B Digital Marketing: Marketing from one business to another through digital channels.
  6. B2C Digital Marketing: Marketing directly to a customer through digital channels.
  7. Backlinking: Creating links back to your website from other sites, which raises your search ranking and helps generate authority. Backlinks can be created through guest blogging, posts or content on other sites, and creating high-quality content that other people or businesses link back to due to your authority in a specific field.
  8. Bounce Rate: The number of visitors who leave your site after visiting a specific page or viewing specific content.
  9. Brand Awareness: The extent to which customers recognize and are familiar with your brand, including what they can call to mind about your brand based on casual queries.
  10. Call-to-Action: The specific action you want customers to take after viewing a piece of content or visiting a page. Generally, your call-to-action will use active language to persuade consumers to make an immediate decision, including making a purchase, signing up for a mailing list, or viewing further content.
  11. Campaigns: The organized plan for promoting your brand or your specific services or products.
  12. Click-Through Rate: The rate of viewers who click on your ad, email, or social post to view more content.
  13. Competitive Analysis: Identifying your competitors and analyzing their marketing plans, strengths, and weaknesses to help determine your business's place in your industry.
  14. Content Marketing: Creating high-quality content, including blog posts, infographics, and videos, that will naturally bring users to your website.
  15. Conversion Rate: The percentage of customers who convert after viewing or engaging with specific content.
  16. Cost Per Click: The cost per click on an ad, a popular method for measuring ad cost.
  17. Cost Per Thousand: Also expressed as CPM, or cost per mille, the cost per thousand is the average cost per thousand clicks on an ad.
  18. Customer Lifetime Value: The value of a customer to your business over the course of their interactions with your business, including all purchases.
  19. Dashboards: The platform that allows you to view the performance of your ads.
  20. Email Marketing: Marketing to consumers through targeted email blasts.
  21. Engagement Rate: The number of individuals who engage with an ad or post, including liking, clicking, and sharing.
  22. Hashtags: Identifiers, using the # sign, that ties specific elements of a campaign together.
  23. Insights: Analyzing market research to give deeper knowledge and awareness of what consumers need.
  24. Impressions: The number of individuals who view, but do not necessarily interact with, an ad.
  25. Key Performance Indicators: Specific metrics that allow you to measure the performance of an ad or campaign.
  26. Keywords: The specific words used by searchers to interact with your brand or industry.
  27. Landing Page: A specific page linked to an ad or campaign that helps guide consumers to take the next steps with your brand.
  28. Metrics: Key elements of your campaign that allow you to track its success.
  29. Meta Descriptions: 160-character descriptions that tell what a page is about, helping consumers find what they are looking for when conducting a web search.
  30. Organic Search Traffic: Traffic that comes to your page naturally, usually due to created content or specific search terms.
  31. Optimization: Creating ads that are highly relevant to your users, then adapting and adjusting your ads to further meet those users' needs.
  32. OTT: Over-the-top, or streaming.
  33. Paid Advertising: Ads you have to pay for directly.
  34. Pay Per Click: Ads that are paid for based on the number of people that click on them.
  35. Retargeting: Sending ads or content to people who have already viewed or interacted with your content in the past.
  36. ROI: Return on investment.
  37. Segmentation: Breaking your target audience down into more specific categories so that you can target your ads more specifically to those individual segments.
  38. SEO: Search engine optimization, improving the performance of your website by optimizing your assets for increased visibility.
  39. SEM: Search engine marketing is internet marketing that allows the promotion of websites.
  40. Target Audience: The specific individuals you want to reach with your brand and your ads.
  41. Video Marketing: Marketing that utilizes video, including television commercials and digital video content.

Digital marketing is incredibly important for your business. With a basic understanding of these terms, you can improve your ability to effectively create and maintain your ads so that they meet your goals. 

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