Marketers often wonder whether their money is being spent wisely. While some marketing techniques seem like they should resonate with buyers, they don't always measure up in terms of ROI. Other tactics that weren't given much attention can wind up...
Building brand awareness takes time. When people know about your company and agree with what it stands for, they are more likely to do business with you. Marketing your business is really the only way to educate the public about your existence and...
Paid advertising has proven to be a highly beneficial marketing tactic for the most successful companies. Annual digital advertising spend is expected to grow to $52 billion by next year. On the other hand, some companies might benefit more from a...
Digital marketing offers several different avenues for marketers to reach new leads and loyal customers. Wherever they might be, growing your target audience is easier than ever with digital marketing in Nashville! You may be wondering, why is it so...
The popularity of on-demand programming has caused OTT viewership to skyrocket in recent years. OTT platforms are a great place for marketers to run engaging and relevant ads that truly resonate with audiences. If you've yet to take advantage of OTT...
As contradictory as it may sound at first, you should always begin with the end in mind when it comes to setting a marketing budget and deciding which metrics to track to prove your marketing ROI. It's the best advice you will get on the topic since...
Despite what many marketers have said and may think, broadcast TV is far from dead. In fact, it's still an essential component of advertising today, especially when integrated into your marketing mix with other successful strategies. The benefits of...
As member-owned entities, credit unions are uniquely positioned to benefit from cause marketing. Because credit unions are themselves non-profits that exist to better serve the community, it’s only natural that taking part in cause marketing efforts...
The rise in people turning to over-the-top (OTT) platforms has been substantial in the last decade, particularly in the last two years. After what eMarketer calls a "pandemic-driven viewing bump," their research shows that watching linear TV will...
Comparable to The Today Show, Today in Nashville brings news, entertainment, and brand sponsorships to locals who are more interested in hearing about what's happening closer to home. This means they're more interested in hearing about you!
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