OTT is a great medium that continues to expand its reach every year. In 2019, there were 235 million digital video viewers in the U.S., more than 70% of the population. Many of these users viewed content on OTT platforms. What are the OTT basics,...
A cluttered inbox can cause a lot of stress for users, especially since they can often receive hundreds of messages daily. This is where it can become an incredible challenge for email marketing. However, it still has vast potential and offers a...
In today's modern age, social media is one of the most effective marketing tools to reach your target audience. A social media marketing campaign often costs very little to manage, which is good news for small businesses with limited budgets....
Lifestyle marketing is when you portray your brand as an essential part of the consumer's day-to-day activities. Brands like Lululemon and Nike are so successful because lifestyle marketing fosters a healthy community that leads to customer...
When considering the right marketing mix for your campaign, keep in mind that TV is still a powerful component of any successful business's strategy. TV programming is not only relevant but in high demand. Let's look at ten TV advertising facts...
To reach your target audience, it's essential to use multiple platforms to improve your ability to influence and connect with them. On average, omnichannel marketing shows 91% greater customer retention. Marketers advertising across multiple...
Lifestyle marketing is a marketing approach that places your brand alongside the lifestyle traits that appeal to your target audience. Through print ads, magazine cover wraps, and integrated segments in lifestyle programming, it showcases how...
When small businesses are looking to grow, advertising is an essential investment because it builds brand awareness. Consumers are 60% more likely to purchase from a brand they've heard of than from one they're unfamiliar with. This means...
In today's crowded marketplace, it can be difficult for your business to stand out. Differentiating your brand from the competition takes patience and strategic thinking. For that reason, analyzing your competitor's business practices and...
It can be challenging to cut through the noise to get your message to the right people. However, integrated marketing campaigns can help you reach your audience where they are and build brand awareness - more so than single-channel advertising....
