Impressions vs. Ratings: Which One Matters?

One of the most important components of advertising is tracking and measuring your results to inform future decisions. After all, if you're not familiar with the success and failures of current and past campaigns, how can you know where to...

Holiday Advertising Ideas: 5 Strategies to Increase Sales

Consumer excitement about the holiday season is in full swing. Shoppers looking toward retail therapy at the end of another uncertain period are anxious to get on with their end-of-year gatherings, celebrations, and fun. For that reason, the...

It's (Past) Time to Finalize Your 2021 Holiday Marketing

This Holiday shopping season is starting earlier than ever due to supply chain disruptions and labor shortages. That's why it’s important to put your marketing strategy in place sooner than later. Many customers have already begun shopping for...

How to Achieve Advertising Success with the Winter Olympics

The Olympics is a highly impactful place to showcase your business and drive sales -  and at a  more affordable investment than other high reach programming like, for instance, the Super Bowl. Placing your commercials amongst incredible stories...

10 Mind-Blowing OTT Stats

Although traditional TV advertising still has a wide reach, the growing popularity of OTT can't be ignored.  Connected TV ad spend will likely reach $16 billion this year, a 25% increase. If you're still on the fence about this platform,...

Cause Marketing: Why It's Kind of a Big Deal

Having a presence in your local community is a great thing for businesses of any size. One way to gain the support of loyal customers in your community is through cause marketing. How can brands implement this strategy into their campaigns, and...

The Ins and Outs of Lifestyle Product Sponsorships

Aligning your brand with a lifestyle TV show places your brand directly in front of an engaged audience. Lifestyle marketing has boomed in recent years because consumers want to better themselves and become involved in communities that share...

3 Tips for Diversifying Your Digital Marketing Campaigns

Practicing diversified marketing is a must if you're looking to get more consumer engagement in a crowded online environment. Sure, the typical digital marketing strategies you're used to — like social media and display ads — can be quite...

How to Market Your Home Improvement Business to Attract More Clients

As people are spending more time at home and renovating their spaces for broader functionality, home improvement contractors are now in high demand. Marketing your home improvement company requires a strategy that will get your message in front...

Community Marketing Tips that Create a Strong Connection

Brands that lead with purpose are changing business for good. Purpose-driven brands outperform the stock market by 120%, making it clear that consumers gravitate toward companies that uphold strong values. Through community marketing and cause...